{"id":191,"date":"2022-07-06T23:19:27","date_gmt":"2022-07-06T23:19:27","guid":{"rendered":"https:\/\/visionestrategica.elcolombiano.com\/?p=191"},"modified":"2024-11-01T06:21:48","modified_gmt":"2024-11-01T11:21:48","slug":"para-innovar-hay-que-enamorarse-del-problema","status":"publish","type":"post","link":"https:\/\/visionestrategica.elcolombiano.com\/index.php\/2022\/07\/06\/para-innovar-hay-que-enamorarse-del-problema\/","title":{"rendered":"Para innovar hay que enamorarse del problema"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"191\" class=\"elementor elementor-191\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b8f4d2c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b8f4d2c\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7401b78\" data-id=\"7401b78\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bd2d4c1 elementor-widget elementor-widget-heading\" data-id=\"bd2d4c1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 20-09-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">\u201cPara innovar hay que enamorarse del problema\u201d: Alejandro Ambrad<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5fc5453e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5fc5453e\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7dee8124\" data-id=\"7dee8124\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-53cb01d0 elementor-widget elementor-widget-text-editor\" data-id=\"53cb01d0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 20-09-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><!-- wp:paragraph --><\/p>\n<p><b>Por Olga Patricia Rend\u00f3n Marulanda<\/b><\/p>\n<p>Luego de varios a\u00f1os trabajando en empresas de consultor\u00eda estrat\u00e9gica y de entender por qu\u00e9 las grandes consultoras no funcionan, el cartagenero Alejandro Ambrad Chalela fund\u00f3 Mentes a la Carta con la idea de poner al servicio de los empresarios a las personas con mayor experiencia en innovaci\u00f3n en el mundo.<\/p>\n<p>Dice que tras haber vivido aciertos, pero, sobre todo, errores en los que muchos de sus clientes en el mundo han ca\u00eddo a la hora de innovar, ha descubierto los secretos de la innovaci\u00f3n.<\/p>\n<p>El autor de La estrategia del delf\u00edn, \u00bfCu\u00e1nto vale tu pescado?, y Los secretos de la innovaci\u00f3n habl\u00f3 con Visi\u00f3n Estrat\u00e9gica.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-686a259 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"686a259\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-78fc9b6\" data-id=\"78fc9b6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6c883ab elementor-widget elementor-widget-image\" data-id=\"6c883ab\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 20-09-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"800\" height=\"533\" src=\"https:\/\/visionestrategica.elcolombiano.com\/wp-content\/uploads\/2022\/07\/WhatsApp-Image-2022-07-16-at-8.45.53-PM-1-1024x682.jpeg\" class=\"attachment-large size-large wp-image-1110\" alt=\"\" srcset=\"https:\/\/visionestrategica.elcolombiano.com\/wp-content\/uploads\/2022\/07\/WhatsApp-Image-2022-07-16-at-8.45.53-PM-1-1024x682.jpeg 1024w, https:\/\/visionestrategica.elcolombiano.com\/wp-content\/uploads\/2022\/07\/WhatsApp-Image-2022-07-16-at-8.45.53-PM-1-300x200.jpeg 300w, https:\/\/visionestrategica.elcolombiano.com\/wp-content\/uploads\/2022\/07\/WhatsApp-Image-2022-07-16-at-8.45.53-PM-1-768x512.jpeg 768w, https:\/\/visionestrategica.elcolombiano.com\/wp-content\/uploads\/2022\/07\/WhatsApp-Image-2022-07-16-at-8.45.53-PM-1.jpeg 1280w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f8e24da elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f8e24da\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-757af11\" data-id=\"757af11\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b009087 elementor-widget elementor-widget-heading\" data-id=\"b009087\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfCu\u00e1l es la semilla de la innovaci\u00f3n?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-963457f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"963457f\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e73ae2c\" data-id=\"e73ae2c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b7e4721 elementor-widget elementor-widget-text-editor\" data-id=\"b7e4721\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u201cLa semilla de la innovaci\u00f3n no son las ideas, mucha gente confunde innovaci\u00f3n con ideas o con el Eureka del cient\u00edfico. Realmente la semilla la innovaci\u00f3n son los problemas y nos sentimos inc\u00f3modos con los problemas, cada vez que surge un nuevo problema tratamos de evitarlo, de procrastinarlo, de solucionarlo a la ligera, y no damos cuenta de que cada nuevo problema es una oportunidad para crear una soluci\u00f3n realmente innovadora. Existen dos tipos de problemas: los problemas t\u00e9cnicos que son f\u00e1cilmente resueltos por un experto, por ejemplo, que se te da\u00f1\u00f3 el computador, pero hay otros problemas que no han sido solucionados efectivamente en el pasado o que las soluciones que se la han intentado dar no funcionan, que generan conflictos recurrentes y a veces desencadenan en una crisis, esos problemas requieren de innovaci\u00f3n\u201d<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a3b8347 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a3b8347\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9720457\" data-id=\"9720457\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-478ac0f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"478ac0f\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-045f08b\" data-id=\"045f08b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-deae37d elementor-widget elementor-widget-heading\" data-id=\"deae37d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfCu\u00e1l es la mejor forma de innovar?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11be102 elementor-widget elementor-widget-text-editor\" data-id=\"11be102\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u201cMucha gente piensa que para innovar dentro de una empresa hay que encerrar a la persona m\u00e1s innovadora de la compa\u00f1\u00eda en un sal\u00f3n y dejarlo pensar por horas, yo creo que hay que tener en un mismo espacio, f\u00edsico o virtual, a 20 personas de distintas \u00e1reas de la compa\u00f1\u00eda, clientes, proveedores de afuera, entre otro p\u00fablico objetivo, a que piensen en maneras creativas de solucionar el problema. Las consultoras siempre han tratado de asesorar en innovaci\u00f3n con expertos, pero lo que hay que hacer es colaborar con gente diversa.<\/p>\n<p>Ahora, esto tiene que convertirse en un sistema de innovaci\u00f3n, porque toda innovaci\u00f3n tiene fecha de caducidad.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1da96d5\" data-id=\"1da96d5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1839d81 elementor-widget elementor-widget-image\" data-id=\"1839d81\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"800\" height=\"533\" src=\"https:\/\/visionestrategica.elcolombiano.com\/wp-content\/uploads\/2022\/07\/WhatsApp-Image-2022-07-16-at-8.45.53-PM-1024x682.jpeg\" class=\"attachment-large size-large wp-image-1111\" alt=\"\" srcset=\"https:\/\/visionestrategica.elcolombiano.com\/wp-content\/uploads\/2022\/07\/WhatsApp-Image-2022-07-16-at-8.45.53-PM-1024x682.jpeg 1024w, https:\/\/visionestrategica.elcolombiano.com\/wp-content\/uploads\/2022\/07\/WhatsApp-Image-2022-07-16-at-8.45.53-PM-300x200.jpeg 300w, https:\/\/visionestrategica.elcolombiano.com\/wp-content\/uploads\/2022\/07\/WhatsApp-Image-2022-07-16-at-8.45.53-PM-768x512.jpeg 768w, https:\/\/visionestrategica.elcolombiano.com\/wp-content\/uploads\/2022\/07\/WhatsApp-Image-2022-07-16-at-8.45.53-PM.jpeg 1280w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c3e59e1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c3e59e1\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bdf9754\" data-id=\"bdf9754\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1cdf00c elementor-widget elementor-widget-text-editor\" data-id=\"1cdf00c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Cuando la competencia vea que lo que se hizo funciona lo va a copiar; entonces, la \u00fanica forma de que este modelo sea exitoso es convertir la innovaci\u00f3n en una herramienta duradera, para innovar de forma recurrente.<\/p>\n<p>Este sistema debe abrir los canales para que todos propongan, permitir los espacios para que todos trabajen juntos en las soluciones, premiar a las personas que logran resultados a trav\u00e9s del<\/p>\n<p>negocio y no solamente de las ideas, y encontrar los mejores retos para financiar los proyectos o las soluciones que salgan\u201d.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-81e8856 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"81e8856\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2a41ff6\" data-id=\"2a41ff6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-638fad5 elementor-widget elementor-widget-image\" data-id=\"638fad5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"682\" height=\"1024\" src=\"https:\/\/visionestrategica.elcolombiano.com\/wp-content\/uploads\/2022\/07\/WhatsApp-Image-2022-07-16-at-8.45.54-PM-682x1024.jpeg\" class=\"attachment-large size-large wp-image-1112\" alt=\"\" srcset=\"https:\/\/visionestrategica.elcolombiano.com\/wp-content\/uploads\/2022\/07\/WhatsApp-Image-2022-07-16-at-8.45.54-PM-682x1024.jpeg 682w, https:\/\/visionestrategica.elcolombiano.com\/wp-content\/uploads\/2022\/07\/WhatsApp-Image-2022-07-16-at-8.45.54-PM-200x300.jpeg 200w, https:\/\/visionestrategica.elcolombiano.com\/wp-content\/uploads\/2022\/07\/WhatsApp-Image-2022-07-16-at-8.45.54-PM-768x1152.jpeg 768w, https:\/\/visionestrategica.elcolombiano.com\/wp-content\/uploads\/2022\/07\/WhatsApp-Image-2022-07-16-at-8.45.54-PM.jpeg 853w\" sizes=\"(max-width: 682px) 100vw, 682px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7f143f6\" data-id=\"7f143f6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-df1b639 elementor-widget elementor-widget-heading\" data-id=\"df1b639\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfQu\u00e9 tan f\u00e1cil es cambiar esa cultura?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e54af43 elementor-widget elementor-widget-text-editor\" data-id=\"e54af43\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u201cCambiar es muy dif\u00edcil. Tenemos tanto en las empresas como en nuestra cultura colombiana un conservatismo exagerado, aqu\u00ed tenemos dichos como \u2018es mejor malo conocido que bueno por conocer\u2019, entonces nos quedamos toda la vida con el malo porque nos da miedo el cambio. Siempre digo que \u2018en el mundo no sobresalen los mejores sino quienes se atreven a ser diferentes\u2019 y aunque mucha gente piensa que la palabra m\u00e1s importante de esa frase es \u2018diferentes\u2019 la verdad es que la palabra poderosa es \u2018atreven\u2019, hay que atreverse, superando el miedo al fracaso.<\/p>\n<p>Lo curioso es que las empresas grandes cada vez se atreven menos, porque los errores les cuestan m\u00e1s dinero, porque no entienden la necesidad de arriesgar lo que ahora les est\u00e1 funcionando, pero el \u00e9xito es peligroso\u201d.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b406a28 elementor-widget elementor-widget-heading\" data-id=\"b406a28\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Se cree que innovar es muy caro, \u00bfeso es cierto?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e103f7 elementor-widget elementor-widget-text-editor\" data-id=\"8e103f7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u201cEse es otro mito, y pasa porque limitamos la innovaci\u00f3n al tema tecnol\u00f3gico, pero los taxistas innovan, las funerarias innovan, los zapateros innovan, todas las empresas de todos los sectores pueden y deben innovar y todas las personas dentro de las empresas de todos los sectores pueden innovar, desde la persona a la entrada hasta el gerente general de la organizaci\u00f3n.<\/p>\n<p>No podemos confundir innovaci\u00f3n con sofisticaci\u00f3n. Si nosotros aprendemos a profundizar en el problema estamos dando m\u00e1s del 50% de los pasos para innovar sin proponer ni una sola soluci\u00f3n y sin gastarnos un peso. Entendiendo bien el problema estamos dando los pasos m\u00e1s importantes para innovar y en ese tipo de cosas la gente se equivoca. Muchas empresas gastan muchos recursos en pa\u00f1itos de agua tibia que atacan los s\u00edntomas temporalmente, pero que no solucionan el problema de ra\u00edz, porque no se detuvieron a entenderlo, y eso s\u00ed que sale caro\u201d.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u201cPara innovar hay que enamorarse del problema\u201d: Alejandro Ambrad Por Olga Patricia Rend\u00f3n Marulanda Luego de varios a\u00f1os trabajando en empresas de consultor\u00eda estrat\u00e9gica y de entender por qu\u00e9 las grandes consultoras no funcionan, el cartagenero Alejandro Ambrad Chalela fund\u00f3 Mentes a la Carta con la idea de poner al servicio de los empresarios a [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1110,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.2 - 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