{"id":2094,"date":"2022-08-08T15:19:56","date_gmt":"2022-08-08T15:19:56","guid":{"rendered":"https:\/\/visionestrategica.elcolombiano.com\/?page_id=2094"},"modified":"2022-08-08T15:24:46","modified_gmt":"2022-08-08T15:24:46","slug":"las_marcas_hablan_tuya","status":"publish","type":"page","link":"https:\/\/visionestrategica.elcolombiano.com\/index.php\/las_marcas_hablan_tuya\/","title":{"rendered":"las_marcas_hablan_tuya"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"2094\" class=\"elementor elementor-2094\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6b62a44 elementor-section-height-min-height elementor-section-content-middle elementor-section-full_width elementor-section-height-default elementor-section-items-middle\" data-id=\"6b62a44\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-50545d9\" data-id=\"50545d9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-642316d elementor-widget elementor-widget-heading\" data-id=\"642316d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 20-09-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">TUYA<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-85bdb04 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"85bdb04\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9fc659b\" data-id=\"9fc659b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-51f4f80 elementor-widget elementor-widget-heading\" data-id=\"51f4f80\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Tuya, el valor de ir m\u00e1s all\u00e1  <\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf76fe8 elementor-widget elementor-widget-text-editor\" data-id=\"bf76fe8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 20-09-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span data-contrast=\"none\">La Compa\u00f1\u00eda de Financiamiento Tuya es la puerta de entrada para las personas que est\u00e1n por fuera del sistema financiero formal. Una aliada para cumplir los sue\u00f1os.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">La inclusi\u00f3n financiera y digital contribuye con la calidad de vida de las personas, permite el logro de los Objetivos de Desarrollo Sostenible fin de la pobreza, trabajo decente y crecimiento econ\u00f3mico, y reducci\u00f3n de las desigualdades, e impulsa el desarrollo sostenible del pa\u00eds.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p><p><b><span data-contrast=\"auto\">En Tuya es una oportunidad de generar valor compartido:<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p><ul><li><span data-contrast=\"auto\"> Mejorando la calidad de vida de m\u00e1s de 1.5 millones de personas que han accedido por primera vez a soluciones financieras.<\/span><\/li><li><span data-contrast=\"auto\"> Contribuyendo al cierre de brechas de g\u00e9nero en el sistema financiero ya que las mujeres representan aproximadamente el 50% del total de sus clientes y adem\u00e1s tienen un mejor comportamiento de pago.<\/span><\/li><li><span data-contrast=\"auto\"> Eliminando la trampa de la pobreza generada<\/span><\/li><\/ul><p><span data-contrast=\"auto\">por el financiamiento informal.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p><ul><li><span data-contrast=\"auto\"> Impulsando la inclusi\u00f3n digital con pagos sin contacto y con la billetera digital TuyaPay que tiene m\u00e1s de 875 mil usuarios, 61% de ellos de estratos 1 y 2, propiciando con ello un aumento de transacciones digitales de 101% en el primer semestre del 2022 respecto al mismo periodo de 2021.<\/span><\/li><\/ul><p><span data-contrast=\"auto\">Esto es relevante para el pa\u00eds ya que al cierre de 2021 solo 34% de personas mayores de 18 a\u00f1os en Colombia cuenta con un producto de cr\u00e9dito* y tan solo el 13% de la cartera de tarjetas de cr\u00e9dito pertenece a personas de bajos ingresos**.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Tuya tambi\u00e9n impulsa el crecimiento de sus aliados a trav\u00e9s del Banking As A Service, que consiste en complementar la propuesta de valor que dichos aliados tienen para sus clientes con servicios financieros de calidad bajo un modelo B2B2C, con el cual ampl\u00eda su alcance y tiene presencia en los sectores de retail, movilidad, transporte a\u00e9reo y telecomunicaciones.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">De igual manera brinda empleo digno y de calidad para m\u00e1s de 2.500 colaboradores y sus familias, con condiciones extralegales, privilegios que aseguran su bienestar y un modelo de trabajo flexible aut\u00f3nomo que les permite desarrollar todo su potencial.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">\u201cCrear valor compartido es el camino para cumplir nuestro prop\u00f3sito alcanzando equilibrio entre el bienestar de las personas, el cuidado del ambiente y la rentabilidad de los accionistas, una triada perfecta que nos permite ir m\u00e1s all\u00e1 y construir un pa\u00eds m\u00e1s justo y equitativo\u201d, Carlos Villegas, CEO de Tuya <\/span><span data-contrast=\"auto\">\u25a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Informaci\u00f3n<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Direcci\u00f3n:<\/span><b><span data-contrast=\"auto\"> Medell\u00edn &#8211; Calle 4 sur #43A-109 piso 3<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Email:<\/span> <b><span data-contrast=\"auto\">prensa@tuya.com.co\u00a0\u00a0<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Web:<\/span> <b><span data-contrast=\"auto\">www.tuya.com.co<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>TUYA Tuya, el valor de ir m\u00e1s all\u00e1 La Compa\u00f1\u00eda de Financiamiento Tuya es la puerta de entrada para las personas que est\u00e1n por fuera del sistema financiero formal. Una aliada para cumplir los sue\u00f1os.\u00a0\u00a0\u00a0 La inclusi\u00f3n financiera y digital contribuye con la calidad de vida de las personas, permite el logro de los Objetivos [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>las_marcas_hablan_tuya - Visi\u00f3n Estrat\u00e9gica l El Colombiano<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/visionestrategica.elcolombiano.com\/index.php\/las_marcas_hablan_tuya\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"las_marcas_hablan_tuya - Visi\u00f3n Estrat\u00e9gica l El Colombiano\" \/>\n<meta property=\"og:description\" content=\"TUYA Tuya, el valor de ir m\u00e1s all\u00e1 La Compa\u00f1\u00eda de Financiamiento Tuya es la puerta de entrada para las personas que est\u00e1n por fuera del sistema financiero formal. 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