{"id":1821,"date":"2022-07-29T21:26:02","date_gmt":"2022-07-29T21:26:02","guid":{"rendered":"https:\/\/visionestrategica.elcolombiano.com\/?page_id=1821"},"modified":"2022-07-29T21:29:22","modified_gmt":"2022-07-29T21:29:22","slug":"las_marcas_hablan_diageo","status":"publish","type":"page","link":"https:\/\/visionestrategica.elcolombiano.com\/index.php\/las_marcas_hablan_diageo\/","title":{"rendered":"las_marcas_hablan_diageo"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1821\" class=\"elementor elementor-1821\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6b62a44 elementor-section-height-min-height elementor-section-content-middle elementor-section-full_width elementor-section-height-default elementor-section-items-middle\" data-id=\"6b62a44\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-50545d9\" data-id=\"50545d9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-642316d elementor-widget elementor-widget-heading\" data-id=\"642316d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 20-09-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">DIAGEO<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-85bdb04 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"85bdb04\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9fc659b\" data-id=\"9fc659b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-51f4f80 elementor-widget elementor-widget-heading\" data-id=\"51f4f80\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Diageo Colombia apuesta por un mundo responsable y sostenible<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf76fe8 elementor-widget elementor-widget-text-editor\" data-id=\"bf76fe8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 20-09-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Con unas ambiciosas metas para los pr\u00f3ximos ocho a\u00f1os, Diageo Colombia plantea la agenda Society 2030 por la sostenibilidad corporativa, de las personas y del planeta.<\/p><p>En sinton\u00eda con el inter\u00e9s mundial por la sostenibilidad, Diageo, l\u00edder mundial en el negocio de bebidas alcoh\u00f3licas, defini\u00f3 una hoja de ruta que integra toda la estrategia desde tres pilares: consumo responsable, sostenibilidad, y diversidad e inclusi\u00f3n.<\/p><p>\u201cSociety 2030 es el coraz\u00f3n de nuestro negocio. Esta hoja de ruta orienta todas las acciones para nuestra operaci\u00f3n, y el compromiso comienza desde adentro, aqu\u00ed todos empleados somos conscientes de que cada decisi\u00f3n debe corresponder con esta estrategia y eso no es negociable\u201d, asegura Carlos Ortiz, Director de Asuntos Corporativos de Diageo Colombia.<\/p><p>Prevenir el consumo de alcohol en menores de edad, invitar al consumo moderado y evitar la conducci\u00f3n bajo los efectos del alcohol, son los prop\u00f3sitos respecto a consumo responsable. As\u00ed, 16.000 j\u00f3venes (como los de la foto, en el departamento de Bol\u00edvar) se han educado a trav\u00e9s de Smashed, programa donde conocen los riesgos de consumir alcohol a edad temprana.<\/p><p>En cuanto al componente ambiental, se apunta a la descarbonizaci\u00f3n con acciones de econom\u00eda circular y reciclaje de envases y empaques; retiro gradual del mercado de empaques de cart\u00f3n de algunas de sus bebidas; y la restauraci\u00f3n de \u00e1rboles. En el \u00faltimo a\u00f1o, la compa\u00f1\u00eda recolect\u00f3 233 Tn de vidrio para llevarlas a cadenas de transformaci\u00f3n.<\/p><p>Y con el mensaje claro de que para ser sostenibles hay que ser diversos, este compromiso se traduce en abrir espacios para que distintas formas de pensar, diversas orientaciones sexuales y minor\u00edas \u00e9tnicas hagan parte de la organizaci\u00f3n, como una forma de aportar contundentemente a la sociedad. Prueba de ello es que hoy las mujeres en Diageo representan el 57 % de su equipo y el 50 % de su Comit\u00e9 Ejecutivo.<\/p><p>Informaci\u00f3n<\/p><p>Web: <strong>www.drinkiq.com<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>DIAGEO Diageo Colombia apuesta por un mundo responsable y sostenible Con unas ambiciosas metas para los pr\u00f3ximos ocho a\u00f1os, Diageo Colombia plantea la agenda Society 2030 por la sostenibilidad corporativa, de las personas y del planeta. En sinton\u00eda con el inter\u00e9s mundial por la sostenibilidad, Diageo, l\u00edder mundial en el negocio de bebidas alcoh\u00f3licas, defini\u00f3 [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>las_marcas_hablan_diageo - Visi\u00f3n Estrat\u00e9gica l El Colombiano<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/visionestrategica.elcolombiano.com\/index.php\/las_marcas_hablan_diageo\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"las_marcas_hablan_diageo - Visi\u00f3n Estrat\u00e9gica l El Colombiano\" \/>\n<meta property=\"og:description\" content=\"DIAGEO Diageo Colombia apuesta por un mundo responsable y sostenible Con unas ambiciosas metas para los pr\u00f3ximos ocho a\u00f1os, Diageo Colombia plantea la agenda Society 2030 por la sostenibilidad corporativa, de las personas y del planeta. 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